ZoomInfo is a go-to-market platform for sales, marketing and recruiting teams, with contact and company profiles, mobile numbers, business emails, intent signals, website visitor tracking and CRM integrations. Prices are not published: they depend on features, number of licences and credits, and each exported contact or company profile uses credits. Its filings describe a contributory network, automated collection and a research team as data sources.
LeadsIt is built for a narrower job: finding local businesses. Type a business type and a city and it searches public business listings live, then visits each website for the emails, phones and social links it publishes. Prices are public, packs are one-time, and there are no seats; a team shares one credit balance.
| Criterion | ZoomInfo | LeadsIt |
|---|---|---|
| What it is | Enterprise go-to-market platform: contacts, companies, intent, visitor tracking, AI assistant | Live discovery of local businesses from public listings, enriched with their published contacts |
| Where the data comes from | Contributory network, automated collection, public and purchased data, research team (per ZoomInfo’s filings) | Public business listings searched live, plus each business’s own website |
| What you get | Profiles of companies and employees, mobile numbers, business emails, buying signals | Businesses: name, address, phone, website, emails, socials, rating and signals |
| Pricing model | Quote based on features, licences and credit usage | Prepaid credit packs, no subscription, no seats |
| Entry price | Prices on request; free trial offered on sales plans (ZoomInfo, Oct. 2026) | Free account, no card, free preview. Packs from €3.45 (5 credits) |
| Credits | 1 credit per exported profile for standard data, more for richer data; volume set in the contract | Never expire. 1 credit = 1 city search (a whole region = 13, a country = 50) |
| CRM / follow-up | Integrations with CRM and marketing automation tools | Built-in lists, pipeline, tasks and notes (from the 10-credit pack), CSV export, API |
ZoomInfo did not publish prices on its pricing page when we checked in October 2026; ask ZoomInfo for a quote. LeadsIt prices include all features listed for each pack.
ZoomInfo quotes prices on request, based on features, licences and credits. LeadsIt’s prices are public: a free account with a free preview, then one-time packs from €3.45. One credit runs a city search, credits never expire and there are no seats.
Yes. Teams that use ZoomInfo for larger accounts can use LeadsIt for the local segment it covers less directly: shops, practices, restaurants and trades found by city. LeadsIt results export as CSV or through its API.
No. LeadsIt collects the phone numbers, emails and social links a business publishes on its listing or own website. It does not look up employees’ personal numbers, private emails or profiles.
LeadsIt only uses public, professional business data hosted in the EU. In France, the CNIL allows B2B emails to a professional address without prior consent if the message relates to the recipient’s job and includes an easy opt-out. You remain responsible for how you send.
Sources: www.zoominfo.com/pricing · www.sec.gov/Archives/edgar/data/1794515/000162828020008791/zoominfos-1a4.htm
Cognism sells European contact data to sales teams on quote. LeadsIt finds local businesses.
Lusha reveals contacts of people you already target. LeadsIt builds lists of local businesses.
Where local B2B clients actually are, how to pick a niche and the channels that work beyond your network.
Create a free account, choose a business type and a city, and preview the results before you pay anything. Credits never expire.
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