Apollo.io is a sales intelligence and engagement platform: a large B2B people database (Apollo advertises 240M+ contacts and 30M+ companies) combined with email sequences, a dialer and CRM integrations. It is built around finding the right person inside a company.
LeadsIt answers a different question: which businesses of a given type exist in this city today, and how do I reach them? It searches public business listings live, then reads each business’s website for publicly listed emails, phones and social links. If your customers are restaurants, clinics, salons or tradespeople, that is usually where their contact details live.
| Criterion | Apollo.io | LeadsIt |
|---|---|---|
| What it is | Sales intelligence database + sales engagement (sequences, dialer, AI features) | Live discovery of local businesses from public listings, enriched with contacts |
| Where the data comes from | Apollo’s own B2B contact and company database | Public business listings searched live, plus each business’s own website |
| What you get | People at companies: names, job titles, work emails, phone numbers | Businesses (shops, practices, trades, agencies) and the contact details they publish |
| Pricing model | Per-seat subscription (monthly or annual) | Prepaid credit packs, no subscription |
| Entry price | Free plan. Basic listed at $49 and Professional at $99 per user / month (pricing page, Oct. 2026); Custom on quote | Free account, no card. Packs from €3.45 (5 credits) |
| Credits | Granted each billing cycle; unused credits expire and do not roll over | Never expire. 1 credit = 1 city search (a whole region = 13) |
| CRM / follow-up | Sequences, dialer, deals, CRM integrations | Lists, pipeline and tasks (from the 10-credit pack), CSV export |
| Hosting & data | US-based vendor | EU-hosted, public business data only |
Competitor prices were checked on their public pages in October 2026 and may change; check the vendor’s site before buying. LeadsIt prices include all features listed for each pack.
Not for every use. Apollo is strongest at finding named employees inside companies and running email sequences. LeadsIt focuses on discovering local businesses and their published contacts, with lists, a pipeline and CSV export. Many teams use LeadsIt to build local lists and their usual tool to send.
As of October 2026, Apollo’s pricing page lists a free plan, Basic at $49 and Professional at $99 per user per month, with credits that expire at the end of each billing cycle. LeadsIt has no subscription: credit packs start at €3.45, one credit runs one city search, and credits never expire.
No. LeadsIt only collects contact details that businesses publish themselves — on their listing or their website — such as the main email, phone line and social pages.
Yes. Create a free account without a card and run a search to preview the best matching businesses before buying a pack.
Free account, no credit card. Run a live search, watch emails and phones fill in, and only buy a pack when you want more.
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