Florists sell a perishable product on a calendar of intense peaks: Valentine's Day, Mother's Day, All Saints' Day in France, weddings in spring and summer, funerals all year. They buy fresh flowers and plants, sundries and packaging, cold storage, delivery services, e-commerce sites, payment tools and local marketing. Many also depend on relay networks for remote orders and look for ways to sell more directly.
Florists are small teams who handle the shop, workshops and deliveries themselves, so they have little time for vendors. They are often active on Instagram, where their work speaks for itself. LeadsIt finds florists in public business listings, collects the emails, phones and social links published on their websites, and flags those without a website or online ordering.
Florists who rely on phone orders or relay networks give away margin and miss evening orders. When LeadsIt shows no website or no ordering, pitch a simple shop with delivery zones and time slots. Lead with keeping the full order value on direct sales, which every florist understands immediately.
Florists who post weddings and events are selling to couples and venues. Offer what that business needs: professional photography, quote and deposit tools, partnerships with venues and planners, or a portfolio page. The social links LeadsIt collects show you who is active in events before you write.
Nobody in a flower shop will talk to you the week before Valentine's Day, Mother's Day or All Saints'. Pitch tools and websites well ahead of a peak so they are live in time, and pitch equipment, renovations or training in the calm summer weeks after the wedding season settles.
The weeks before Valentine's Day, Mother's Day and All Saints' Day, plus Saturdays in wedding season, when the whole team is in the workshop. Early in the week, outside those peaks, is usually more receptive. Aim to sell tools a couple of months ahead of a peak, not during it.
Search for wedding florists or event florists with a city. Then check the social links and websites LeadsIt collects: event specialists show weddings and venues in their portfolios. Paste your own website and the AI ranks the florists by fit with your offer, with the reasons.
Name, address, phone, website, rating and review count when listed, opening status, and the emails and social links published on the florist's website. Signals such as no website, missing online ordering or a low review count point you to the shops that may need your offer.
Yes. Save florists to lists, move them through pipeline stages and add tasks and notes in the built-in CRM, included from the 10-credit pack at €5.50. You can also export to CSV or use the API to send them to your own tools.
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