Architects are specifiers: they choose the materials, fittings and systems that end up in a project, often long before a contractor is hired. That makes them a key target for manufacturers and distributors, and also for software vendors (CAD, BIM, rendering), visualisation studios, printers and insurers. A practice won over today can put your product into several projects over the following years.
They are hard to reach because they are small, busy with deadlines and wary of sales calls. Their websites, though, are rich: portfolios, project types, team pages and contact addresses. LeadsIt finds architecture practices in public business listings and reads each site for the emails, phones and social links it publishes. Paste your website and the AI tells you which practices match the projects you serve.
Read the portfolio before writing. A practice that shows timber housing, school extensions or shop fit-outs tells you exactly which products it specifies. Reference one of their projects and explain how your product would have fitted it. Specifiers respond to technical relevance and data sheets, not to discounts.
Some talented practices have a bare website or no site at all, which LeadsIt flags. Clients choose architects on images. Offer professional photography of completed projects, renders for ongoing ones, or a portfolio site that shows them. This is a clear, visual pitch you can make in one sentence.
Practices that post on Instagram or LinkedIn care about how their work is seen. The social links LeadsIt collects show who is active. These firms are receptive to video, drone footage, award submissions or editorial content. Quiet accounts that stopped posting are also a signal: they started, then ran out of time.
Yes. Search for interior architects, landscape architects or architecture firms followed by a city; each returns its own list. Interior designers and architects are often listed differently, so it is worth running both searches if your product goes into interiors.
Relevance to their work. Mention a project from their portfolio, explain in one or two lines how your product applies, and offer technical documentation or samples rather than a call. Architects receive many generic offers; a message that shows you looked at their projects stands out.
LeadsIt collects the emails, phones and social links the practice publishes on its website, along with listing details. Partner names are not a separate field, but most practices list their team on the site, so you can personalise your message after reviewing it.
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