Find clients for your agency in Salt Lake City
The Salt Lake City–Murray metro area counts 4,243 local businesses of the kinds agencies sell websites, SEO and ads to. The biggest groups: 1,241 real estate agents and brokers, 790 full-service restaurants and 509 plumbing and HVAC contractors. 93 advertising agencies compete for them.
The local businesses agencies sell to in Salt Lake City
Counts of establishments by trade in the Salt Lake City–Murray metro area, per 10,000 residents, against the median of the 50 largest US metro areas.
| Trade | Businesses | Per 10,000 residents | vs median |
|---|---|---|---|
| Real estate agents and brokers | 1,241 | 9.5 | +92% |
| Electricians | 403 | 3.1 | +34% |
| Plumbing and HVAC contractors | 509 | 3.9 | +25% |
| Hair and beauty salons | 415 | 3.2 | +20% |
| Nail salons | 135 | 1.0 | at the median |
| Remodelers | 485 | 3.7 | at the median |
| Auto repair shops | 265 | 2.0 | −14% |
| Full-service restaurants | 790 | 6.0 | −17% |
Source: US Census Bureau, County Business Patterns 2023; population 1,308,377 (Census Bureau estimate, July 2025). Counts change as businesses open and close.
Where Salt Lake City stands out
- Real estate agents and brokers: 9.5 per 10,000 residents, 92% above the median of the 50 largest US metro areas (rank 3 of 50).
- Electricians: 3.1 per 10,000 residents, 34% above the median (rank 6).
- Full-service restaurants: scarcer here (17% below the median), so fewer prospects, each with fewer rivals.
- Competition: 93 advertising agencies for 36,919 businesses of all kinds, one for every 397. The median across the 50 largest US metro areas is one for every 512, so Salt Lake City ranks 41 of 50 on businesses per agency (1 is the least crowded): a crowded agency market, where niching on one trade and leading with proof wins.
How Salt Lake City compares with nearby and similar cities
Of these 7 cities, New York has the most of these businesses per resident and Fresno the most businesses per agency.
| City | Local businesses | Per 10,000 residents | Businesses per agency | Strongest trade, vs median |
|---|---|---|---|---|
| Salt Lake City | 4,243 | 32 | 397 | Real estate agents and brokers (+92%) |
| Fresno | 2,221 | 18 | 827 | Nail salons (at the median) |
| Birmingham | 2,596 | 22 | 618 | Plumbing and HVAC contractors (+15%) |
| Grand Rapids | 2,888 | 24 | 563 | Auto repair shops (+21%) |
| Hartford | 3,268 | 28 | 639 | Nail salons (+94%) |
| New York | 71,115 | 35 | 346 | Nail salons (+145%) |
| Los Angeles | 41,649 | 32 | 294 | Nail salons (+102%) |
Your first three lists in Salt Lake City
- Real estate agents and brokers: 1,241 businesses, 92% more per resident than the median city, so owners compete hard for customers (rank 3 of 50).
- Full-service restaurants: 790 businesses, 17% fewer per resident than the median city, so each one has fewer rivals (rank 46 of 50).
- Plumbing and HVAC contractors: 509 businesses, 25% more per resident than the median city, so owners compete hard for customers (rank 6 of 50).
How to work a list, from the "No website" filter to the first call: LeadsIt for agencies.
Frequently asked questions
How many local businesses can an agency prospect in Salt Lake City?
US Census Bureau, County Business Patterns 2023 counts 4,243 establishments in the trades on this page in the Salt Lake City–Murray metro area, including 1,241 real estate agents and brokers, 790 full-service restaurants and 509 plumbing and HVAC contractors.
How many marketing agencies are there in Salt Lake City?
93 advertising agencies in the Salt Lake City–Murray metro area (US Census Bureau, County Business Patterns 2023), one for every 397 businesses, against a median of one for every 512 across the 50 largest US metro areas.
Which trade should an agency target first in Salt Lake City?
By volume, real estate agents and brokers (1,241). Relative to its size, Salt Lake City stands out most on real estate agents and brokers: 9.5 per 10,000 residents, rank 3 of 50.