Find clients for your agency in New York
The New York–Newark–Jersey City metro area counts 71,115 local businesses of the kinds agencies sell websites, SEO and ads to. The biggest groups: 19,706 full-service restaurants, 12,751 remodelers and 8,444 hair and beauty salons. 1,626 advertising agencies compete for them.
The local businesses agencies sell to in New York
Counts of establishments by trade in the New York–Newark–Jersey City metro area, per 10,000 residents, against the median of the 50 largest US metro areas.
| Trade | Businesses | Per 10,000 residents | vs median |
|---|---|---|---|
| Nail salons | 5,076 | 2.5 | +145% |
| Remodelers | 12,751 | 6.3 | +68% |
| Hair and beauty salons | 8,444 | 4.2 | +59% |
| Full-service restaurants | 19,706 | 9.8 | +34% |
| Electricians | 5,781 | 2.9 | +25% |
| Plumbing and HVAC contractors | 7,640 | 3.8 | +22% |
| Auto repair shops | 4,773 | 2.4 | at the median |
| Real estate agents and brokers | 6,944 | 3.5 | −30% |
Source: US Census Bureau, County Business Patterns 2023; population 20,112,448 (Census Bureau estimate, July 2025). Counts change as businesses open and close.
Where New York stands out
- Nail salons: 2.5 per 10,000 residents, 145% above the median of the 50 largest US metro areas (rank 1 of 50).
- Remodelers: 6.3 per 10,000 residents, 68% above the median (rank 4).
- Real estate agents and brokers: scarcer here (30% below the median), so fewer prospects, each with fewer rivals.
- Competition: 1,626 advertising agencies for 562,802 businesses of all kinds, one for every 346. The median across the 50 largest US metro areas is one for every 512, so New York ranks 47 of 50 on businesses per agency (1 is the least crowded): a crowded agency market, where niching on one trade and leading with proof wins.
How New York compares with nearby and similar cities
Of these 7 cities, New York has the most of these businesses per resident and Washington the most businesses per agency.
| City | Local businesses | Per 10,000 residents | Businesses per agency | Strongest trade, vs median |
|---|---|---|---|---|
| New York | 71,115 | 35 | 346 | Nail salons (+145%) |
| Los Angeles | 41,649 | 32 | 294 | Nail salons (+102%) |
| Chicago | 28,652 | 30 | 418 | Remodelers (+47%) |
| Dallas | 19,336 | 23 | 409 | Full-service restaurants (−9%) |
| Houston | 15,926 | 20 | 619 | Full-service restaurants (−10%) |
| Atlanta | 18,688 | 29 | 507 | Real estate agents and brokers (+40%) |
| Washington | 17,194 | 27 | 646 | Remodelers (+22%) |
Your first three lists in New York
- Full-service restaurants: 19,706 businesses, 34% more per resident than the median city, so owners compete hard for customers (rank 2 of 50).
- Remodelers: 12,751 businesses, 68% more per resident than the median city, so owners compete hard for customers (rank 4 of 50).
- Hair and beauty salons: 8,444 businesses, 59% more per resident than the median city, so owners compete hard for customers (rank 2 of 50).
How to work a list, from the "No website" filter to the first call: LeadsIt for agencies.
Frequently asked questions
How many local businesses can an agency prospect in New York?
US Census Bureau, County Business Patterns 2023 counts 71,115 establishments in the trades on this page in the New York–Newark–Jersey City metro area, including 19,706 full-service restaurants, 12,751 remodelers and 8,444 hair and beauty salons.
How many marketing agencies are there in New York?
1,626 advertising agencies in the New York–Newark–Jersey City metro area (US Census Bureau, County Business Patterns 2023), one for every 346 businesses, against a median of one for every 512 across the 50 largest US metro areas.
Which trade should an agency target first in New York?
By volume, full-service restaurants (19,706). Relative to its size, New York stands out most on nail salons: 2.5 per 10,000 residents, rank 1 of 50.