Find clients for your agency in Grand Rapids
The Grand Rapids–Wyoming–Kentwood metro area counts 2,888 local businesses of the kinds agencies sell websites, SEO and ads to. The biggest groups: 720 full-service restaurants, 498 remodelers and 438 real estate agents and brokers. 49 advertising agencies compete for them.
The local businesses agencies sell to in Grand Rapids
Counts of establishments by trade in the Grand Rapids–Wyoming–Kentwood metro area, per 10,000 residents, against the median of the 50 largest US metro areas.
| Trade | Businesses | Per 10,000 residents | vs median |
|---|---|---|---|
| Auto repair shops | 337 | 2.8 | +21% |
| Remodelers | 498 | 4.2 | +11% |
| Plumbing and HVAC contractors | 345 | 2.9 | −7% |
| Electricians | 252 | 2.1 | −7% |
| Hair and beauty salons | 277 | 2.3 | −11% |
| Full-service restaurants | 720 | 6.1 | −17% |
| Real estate agents and brokers | 438 | 3.7 | −25% |
| Nail salons | 21 | 0.2 | −83% |
Source: US Census Bureau, County Business Patterns 2023; population 1,183,645 (Census Bureau estimate, July 2025). Counts change as businesses open and close.
Where Grand Rapids stands out
- Auto repair shops: 2.8 per 10,000 residents, 21% above the median of the 50 largest US metro areas (rank 5 of 50).
- Remodelers: 4.2 per 10,000 residents, 11% above the median (rank 20).
- Nail salons: scarcer here (83% below the median), so fewer prospects, each with fewer rivals.
- Competition: 49 advertising agencies for 27,591 businesses of all kinds, one for every 563. The median across the 50 largest US metro areas is one for every 512, so Grand Rapids ranks 19 of 50 on businesses per agency (1 is the least crowded): more businesses per agency than most, more room for you.
How Grand Rapids compares with nearby and similar cities
Of these 7 cities, New York has the most of these businesses per resident and Hartford the most businesses per agency.
| City | Local businesses | Per 10,000 residents | Businesses per agency | Strongest trade, vs median |
|---|---|---|---|---|
| Grand Rapids | 2,888 | 24 | 563 | Auto repair shops (+21%) |
| Detroit | 10,117 | 23 | 492 | Auto repair shops (at the median) |
| Hartford | 3,268 | 28 | 639 | Nail salons (+94%) |
| New York | 71,115 | 35 | 346 | Nail salons (+145%) |
| Los Angeles | 41,649 | 32 | 294 | Nail salons (+102%) |
| Chicago | 28,652 | 30 | 418 | Remodelers (+47%) |
| Dallas | 19,336 | 23 | 409 | Full-service restaurants (−9%) |
Your first three lists in Grand Rapids
- Full-service restaurants: 720 businesses, 17% fewer per resident than the median city, so each one has fewer rivals (rank 45 of 50).
- Remodelers: 498 businesses, close to the median per resident, so the volume is the reason to start here (rank 20 of 50).
- Auto repair shops: 337 businesses, 21% more per resident than the median city, so owners compete hard for customers (rank 5 of 50).
How to work a list, from the "No website" filter to the first call: LeadsIt for agencies.
Frequently asked questions
How many local businesses can an agency prospect in Grand Rapids?
US Census Bureau, County Business Patterns 2023 counts 2,888 establishments in the trades on this page in the Grand Rapids–Wyoming–Kentwood metro area, including 720 full-service restaurants, 498 remodelers and 438 real estate agents and brokers.
How many marketing agencies are there in Grand Rapids?
49 advertising agencies in the Grand Rapids–Wyoming–Kentwood metro area (US Census Bureau, County Business Patterns 2023), one for every 563 businesses, against a median of one for every 512 across the 50 largest US metro areas.
Which trade should an agency target first in Grand Rapids?
By volume, full-service restaurants (720). Relative to its size, Grand Rapids stands out most on auto repair shops: 2.8 per 10,000 residents, rank 5 of 50.