Find clients for your agency in Detroit
The Detroit–Warren–Dearborn metro area counts 10,117 local businesses of the kinds agencies sell websites, SEO and ads to. The biggest groups: 3,191 full-service restaurants, 1,621 remodelers and 1,112 hair and beauty salons. 208 advertising agencies compete for them.
The local businesses agencies sell to in Detroit
Counts of establishments by trade in the Detroit–Warren–Dearborn metro area, per 10,000 residents, against the median of the 50 largest US metro areas.
| Trade | Businesses | Per 10,000 residents | vs median |
|---|---|---|---|
| Auto repair shops | 1,047 | 2.4 | at the median |
| Full-service restaurants | 3,191 | 7.3 | at the median |
| Remodelers | 1,621 | 3.7 | at the median |
| Hair and beauty salons | 1,112 | 2.5 | −4% |
| Plumbing and HVAC contractors | 1,107 | 2.5 | −19% |
| Electricians | 798 | 1.8 | −21% |
| Real estate agents and brokers | 1,080 | 2.5 | −50% |
| Nail salons | 161 | 0.4 | −64% |
Source: US Census Bureau, County Business Patterns 2023; population 4,390,913 (Census Bureau estimate, July 2025). Counts change as businesses open and close.
Where Detroit stands out
- Auto repair shops: 2.4 per 10,000 residents, 1% above the median of the 50 largest US metro areas (rank 23 of 50).
- Full-service restaurants: 7.3 per 10,000 residents, 1% below the median (rank 27).
- Nail salons: scarcer here (64% below the median), so fewer prospects, each with fewer rivals.
- Competition: 208 advertising agencies for 102,430 businesses of all kinds, one for every 492. The median across the 50 largest US metro areas is one for every 512, so Detroit ranks 29 of 50 on businesses per agency (1 is the least crowded): a crowded agency market, where niching on one trade and leading with proof wins.
How Detroit compares with nearby and similar cities
Of these 7 cities, Denver has the most of these businesses per resident and Seattle the most businesses per agency.
| City | Local businesses | Per 10,000 residents | Businesses per agency | Strongest trade, vs median |
|---|---|---|---|---|
| Detroit | 10,117 | 23 | 492 | Auto repair shops (at the median) |
| Grand Rapids | 2,888 | 24 | 563 | Auto repair shops (+21%) |
| Seattle | 15,358 | 37 | 571 | Remodelers (+83%) |
| Minneapolis | 11,543 | 30 | 370 | Remodelers (+45%) |
| Tampa | 10,976 | 32 | 437 | Real estate agents and brokers (+69%) |
| San Diego | 11,608 | 35 | 350 | Real estate agents and brokers (+82%) |
| Denver | 12,034 | 39 | 369 | Real estate agents and brokers (+140%) |
Your first three lists in Detroit
- Full-service restaurants: 3,191 businesses, close to the median per resident, so the volume is the reason to start here (rank 27 of 50).
- Remodelers: 1,621 businesses, close to the median per resident, so the volume is the reason to start here (rank 30 of 50).
- Hair and beauty salons: 1,112 businesses, close to the median per resident, so the volume is the reason to start here (rank 28 of 50).
How to work a list, from the "No website" filter to the first call: LeadsIt for agencies.
Frequently asked questions
How many local businesses can an agency prospect in Detroit?
US Census Bureau, County Business Patterns 2023 counts 10,117 establishments in the trades on this page in the Detroit–Warren–Dearborn metro area, including 3,191 full-service restaurants, 1,621 remodelers and 1,112 hair and beauty salons.
How many marketing agencies are there in Detroit?
208 advertising agencies in the Detroit–Warren–Dearborn metro area (US Census Bureau, County Business Patterns 2023), one for every 492 businesses, against a median of one for every 512 across the 50 largest US metro areas.
Which trade should an agency target first in Detroit?
By volume, full-service restaurants (3,191). Relative to its size, Detroit stands out most on auto repair shops: 2.4 per 10,000 residents, rank 23 of 50.