Find clients for your agency in Austin
The Austin–Round Rock–San Marcos metro area counts 7,438 local businesses of the kinds agencies sell websites, SEO and ads to. The biggest groups: 1,838 real estate agents and brokers, 1,750 full-service restaurants and 843 remodelers. 259 advertising agencies compete for them.
The local businesses agencies sell to in Austin
Counts of establishments by trade in the Austin–Round Rock–San Marcos metro area, per 10,000 residents, against the median of the 50 largest US metro areas.
| Trade | Businesses | Per 10,000 residents | vs median |
|---|---|---|---|
| Real estate agents and brokers | 1,838 | 7.0 | +42% |
| Hair and beauty salons | 757 | 2.9 | +9% |
| Electricians | 642 | 2.4 | +7% |
| Nail salons | 276 | 1.1 | at the median |
| Plumbing and HVAC contractors | 825 | 3.1 | at the median |
| Full-service restaurants | 1,750 | 6.7 | −9% |
| Remodelers | 843 | 3.2 | −15% |
| Auto repair shops | 507 | 1.9 | −18% |
Source: US Census Bureau, County Business Patterns 2023; population 2,620,945 (Census Bureau estimate, July 2025). Counts change as businesses open and close.
Where Austin stands out
- Real estate agents and brokers: 7.0 per 10,000 residents, 42% above the median of the 50 largest US metro areas (rank 13 of 50).
- Hair and beauty salons: 2.9 per 10,000 residents, 9% above the median (rank 19).
- Auto repair shops: scarcer here (18% below the median), so fewer prospects, each with fewer rivals.
- Competition: 259 advertising agencies for 66,280 businesses of all kinds, one for every 256. The median across the 50 largest US metro areas is one for every 512, so Austin ranks 50 of 50 on businesses per agency (1 is the least crowded): a crowded agency market, where niching on one trade and leading with proof wins.
How Austin compares with nearby and similar cities
Of these 7 cities, Portland has the most of these businesses per resident and Sacramento the most businesses per agency.
| City | Local businesses | Per 10,000 residents | Businesses per agency | Strongest trade, vs median |
|---|---|---|---|---|
| Austin | 7,438 | 28 | 256 | Real estate agents and brokers (+42%) |
| Dallas | 19,336 | 23 | 409 | Full-service restaurants (−9%) |
| Houston | 15,926 | 20 | 619 | Full-service restaurants (−10%) |
| San Antonio | 5,910 | 21 | 620 | Plumbing and HVAC contractors (−10%) |
| Portland | 8,587 | 34 | 367 | Nail salons (+60%) |
| Sacramento | 7,380 | 30 | 651 | Nail salons (+77%) |
| Pittsburgh | 7,025 | 29 | 555 | Hair and beauty salons (+66%) |
Your first three lists in Austin
- Real estate agents and brokers: 1,838 businesses, 42% more per resident than the median city, so owners compete hard for customers (rank 13 of 50).
- Full-service restaurants: 1,750 businesses, close to the median per resident, so the volume is the reason to start here (rank 37 of 50).
- Plumbing and HVAC contractors: 825 businesses, close to the median per resident, so the volume is the reason to start here (rank 25 of 50).
How to work a list, from the "No website" filter to the first call: LeadsIt for agencies.
Frequently asked questions
How many local businesses can an agency prospect in Austin?
US Census Bureau, County Business Patterns 2023 counts 7,438 establishments in the trades on this page in the Austin–Round Rock–San Marcos metro area, including 1,838 real estate agents and brokers, 1,750 full-service restaurants and 843 remodelers.
How many marketing agencies are there in Austin?
259 advertising agencies in the Austin–Round Rock–San Marcos metro area (US Census Bureau, County Business Patterns 2023), one for every 256 businesses, against a median of one for every 512 across the 50 largest US metro areas.
Which trade should an agency target first in Austin?
By volume, real estate agents and brokers (1,838). Relative to its size, Austin stands out most on real estate agents and brokers: 7.0 per 10,000 residents, rank 13 of 50.