Find clients for your agency in Sunderland
The Sunderland city council area counts 1,360 local businesses of the kinds agencies sell websites, SEO and ads to. The biggest groups: 480 restaurants and takeaways, 235 hair and beauty salons and 170 electricians. 25 advertising agencies compete for them.
The local businesses agencies sell to in Sunderland
Counts of business sites (local units, rounded to 5) by trade in the Sunderland city council area, per 10,000 residents, against the median of the 32 UK cities on this list.
| Trade | Businesses | Per 10,000 residents | vs median |
|---|---|---|---|
| Electricians | 170 | 5.9 | +21% |
| Hair and beauty salons | 235 | 8.2 | +4% |
| Garages and vehicle repair | 170 | 5.9 | −16% |
| Plumbing and heating | 110 | 3.8 | −19% |
| Restaurants and takeaways | 480 | 16.7 | −22% |
| Builders | 150 | 5.2 | −28% |
| Estate agents | 45 | 1.6 | −59% |
Source: ONS UK Business Counts, March 2026; population 287,070 (ONS mid-2025 estimate). Council area, not the wider metro area. Counts change as businesses open and close.
Where Sunderland stands out
- Electricians: 5.9 per 10,000 residents, 21% above the median of the 32 UK cities on this list (rank 10 of 32).
- Hair and beauty salons: 8.2 per 10,000 residents, 4% above the median (rank 14).
- Estate agents: scarcer here (59% below the median), so fewer prospects, each with fewer rivals.
- Competition: 25 advertising agencies for 7,830 businesses of all kinds, one for every 313. The median across the 32 UK cities on this list is one for every 191, so Sunderland ranks 5 of 32 on businesses per agency (1 is the least crowded): more businesses per agency than most, more room for you.
How Sunderland compares with nearby and similar cities
Of these 7 cities, Brighton and Hove has the most of these businesses per resident and Sunderland the most businesses per agency.
| City | Local businesses | Per 10,000 residents | Businesses per agency | Strongest trade, vs median |
|---|---|---|---|---|
| Sunderland | 1,360 | 47 | 313 | Electricians (+21%) |
| Brighton and Hove | 2,150 | 76 | 81 | Estate agents (+94%) |
| Wolverhampton | 1,520 | 54 | 278 | Builders (+60%) |
| Derby | 1,405 | 51 | 237 | Garages and vehicle repair (+24%) |
| Stoke-on-Trent | 1,380 | 51 | 282 | Garages and vehicle repair (+49%) |
| Plymouth | 1,470 | 54 | 235 | Electricians (+32%) |
| Southampton | 1,490 | 57 | 226 | Electricians (+38%) |
Your first three lists in Sunderland
- Restaurants and takeaways: 480 businesses, 22% fewer per resident than the median city, so each one has fewer rivals (rank 27 of 32).
- Hair and beauty salons: 235 businesses, close to the median per resident, so the volume is the reason to start here (rank 14 of 32).
- Electricians: 170 businesses, 21% more per resident than the median city, so owners compete hard for customers (rank 10 of 32).
How to work a list, from the "No website" filter to the first call: LeadsIt for agencies.
Frequently asked questions
How many local businesses can an agency prospect in Sunderland?
ONS UK Business Counts, March 2026 counts 1,360 business sites (local units, rounded to 5) in the trades on this page in the Sunderland city council area, including 480 restaurants and takeaways, 235 hair and beauty salons and 170 electricians.
How many marketing agencies are there in Sunderland?
25 advertising agencies in the Sunderland city council area (ONS UK Business Counts, March 2026), one for every 313 businesses, against a median of one for every 191 across the 32 UK cities on this list.
Which trade should an agency target first in Sunderland?
By volume, restaurants and takeaways (480). Relative to its size, Sunderland stands out most on electricians: 5.9 per 10,000 residents, rank 10 of 32.