Find clients for your agency in Stoke-on-Trent
The Stoke-on-Trent city council area counts 1,380 local businesses of the kinds agencies sell websites, SEO and ads to. The biggest groups: 395 restaurants and takeaways, 285 garages and vehicle repair and 185 hair and beauty salons. 30 advertising agencies compete for them.
The local businesses agencies sell to in Stoke-on-Trent
Counts of business sites (local units, rounded to 5) by trade in the Stoke-on-Trent city council area, per 10,000 residents, against the median of the 32 UK cities on this list.
| Trade | Businesses | Per 10,000 residents | vs median |
|---|---|---|---|
| Garages and vehicle repair | 285 | 10.5 | +49% |
| Electricians | 150 | 5.5 | +13% |
| Plumbing and heating | 145 | 5.3 | +12% |
| Builders | 175 | 6.4 | −11% |
| Hair and beauty salons | 185 | 6.8 | −13% |
| Restaurants and takeaways | 395 | 14.5 | −32% |
| Estate agents | 45 | 1.7 | −57% |
Source: ONS UK Business Counts, March 2026; population 272,282 (ONS mid-2025 estimate). Council area, not the wider metro area. Counts change as businesses open and close.
Where Stoke-on-Trent stands out
- Garages and vehicle repair: 10.5 per 10,000 residents, 49% above the median of the 32 UK cities on this list (rank 1 of 32).
- Electricians: 5.5 per 10,000 residents, 13% above the median (rank 13).
- Estate agents: scarcer here (57% below the median), so fewer prospects, each with fewer rivals.
- Competition: 30 advertising agencies for 8,450 businesses of all kinds, one for every 282. The median across the 32 UK cities on this list is one for every 191, so Stoke-on-Trent ranks 7 of 32 on businesses per agency (1 is the least crowded): more businesses per agency than most, more room for you.
How Stoke-on-Trent compares with nearby and similar cities
Of these 7 cities, Portsmouth has the most of these businesses per resident and Aberdeen the most businesses per agency.
| City | Local businesses | Per 10,000 residents | Businesses per agency | Strongest trade, vs median |
|---|---|---|---|---|
| Stoke-on-Trent | 1,380 | 51 | 282 | Garages and vehicle repair (+49%) |
| Plymouth | 1,470 | 54 | 235 | Electricians (+32%) |
| Southampton | 1,490 | 57 | 226 | Electricians (+38%) |
| Portsmouth | 1,460 | 69 | 221 | Electricians (+65%) |
| Swansea | 1,495 | 60 | 343 | Electricians (+27%) |
| Aberdeen | 1,100 | 48 | 408 | Electricians (at the median) |
| York | 1,240 | 59 | 180 | Plumbing and heating (+31%) |
Your first three lists in Stoke-on-Trent
- Garages and vehicle repair: 285 businesses, 49% more per resident than the median city, so owners compete hard for customers (rank 1 of 32).
- Restaurants and takeaways: 395 businesses, 32% fewer per resident than the median city, so each one has fewer rivals (rank 31 of 32).
- Electricians: 150 businesses, close to the median per resident, so the volume is the reason to start here (rank 13 of 32).
How to work a list, from the "No website" filter to the first call: LeadsIt for agencies.
Frequently asked questions
How many local businesses can an agency prospect in Stoke-on-Trent?
ONS UK Business Counts, March 2026 counts 1,380 business sites (local units, rounded to 5) in the trades on this page in the Stoke-on-Trent city council area, including 395 restaurants and takeaways, 285 garages and vehicle repair and 185 hair and beauty salons.
How many marketing agencies are there in Stoke-on-Trent?
30 advertising agencies in the Stoke-on-Trent city council area (ONS UK Business Counts, March 2026), one for every 282 businesses, against a median of one for every 191 across the 32 UK cities on this list.
Which trade should an agency target first in Stoke-on-Trent?
By volume, restaurants and takeaways (395). Relative to its size, Stoke-on-Trent stands out most on garages and vehicle repair: 10.5 per 10,000 residents, rank 1 of 32.