Official data · US Census Bureau, County Business Patterns 2023

Find clients for your agency in Orlando

The Orlando–Kissimmee–Sanford metro area counts 9,829 local businesses of the kinds agencies sell websites, SEO and ads to. The biggest groups: 2,720 real estate agents and brokers, 2,325 full-service restaurants and 1,443 remodelers. 159 advertising agencies compete for them.

9,829
local businesses in these trades
159
advertising agencies
490
businesses per agency

The local businesses agencies sell to in Orlando

Counts of establishments by trade in the Orlando–Kissimmee–Sanford metro area, per 10,000 residents, against the median of the 50 largest US metro areas.

TradeBusinessesPer 10,000 residentsvs median
Real estate agents and brokers2,7209.2+87%
Remodelers1,4434.9+29%
Hair and beauty salons8542.9+9%
Full-service restaurants2,3257.9+7%
Plumbing and HVAC contractors9673.3+5%
Electricians6902.3at the median
Auto repair shops6452.2−7%
Nail salons1850.6−39%

Source: US Census Bureau, County Business Patterns 2023; population 2,957,672 (Census Bureau estimate, July 2025). Counts change as businesses open and close.

Where Orlando stands out

  • Real estate agents and brokers: 9.2 per 10,000 residents, 87% above the median of the 50 largest US metro areas (rank 4 of 50).
  • Remodelers: 4.9 per 10,000 residents, 29% above the median (rank 12).
  • Nail salons: scarcer here (39% below the median), so fewer prospects, each with fewer rivals.
  • Competition: 159 advertising agencies for 77,951 businesses of all kinds, one for every 490. The median across the 50 largest US metro areas is one for every 512, so Orlando ranks 30 of 50 on businesses per agency (1 is the least crowded): a crowded agency market, where niching on one trade and leading with proof wins.

How Orlando compares with nearby and similar cities

Of these 7 cities, Miami has the most of these businesses per resident and St. Louis the most businesses per agency.

CityLocal businessesPer 10,000 residentsBusinesses per agencyStrongest trade, vs median
Orlando9,82933490Real estate agents and brokers (+87%)
Jacksonville5,62932581Real estate agents and brokers (+59%)
Miami24,26938366Real estate agents and brokers (+106%)
Tampa10,97632437Real estate agents and brokers (+69%)
Charlotte8,95330549Real estate agents and brokers (+66%)
Baltimore7,82027637Remodelers (+37%)
St. Louis7,13725702Auto repair shops (+17%)

Your first three lists in Orlando

  1. Real estate agents and brokers: 2,720 businesses, 87% more per resident than the median city, so owners compete hard for customers (rank 4 of 50).
  2. Full-service restaurants: 2,325 businesses, close to the median per resident, so the volume is the reason to start here (rank 14 of 50).
  3. Remodelers: 1,443 businesses, 29% more per resident than the median city, so owners compete hard for customers (rank 12 of 50).

How to work a list, from the "No website" filter to the first call: LeadsIt for agencies.

Frequently asked questions

How many local businesses can an agency prospect in Orlando?

US Census Bureau, County Business Patterns 2023 counts 9,829 establishments in the trades on this page in the Orlando–Kissimmee–Sanford metro area, including 2,720 real estate agents and brokers, 2,325 full-service restaurants and 1,443 remodelers.

How many marketing agencies are there in Orlando?

159 advertising agencies in the Orlando–Kissimmee–Sanford metro area (US Census Bureau, County Business Patterns 2023), one for every 490 businesses, against a median of one for every 512 across the 50 largest US metro areas.

Which trade should an agency target first in Orlando?

By volume, real estate agents and brokers (2,720). Relative to its size, Orlando stands out most on real estate agents and brokers: 9.2 per 10,000 residents, rank 4 of 50.

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