Find clients for your agency in Liverpool
The Liverpool city council area counts 2,940 local businesses of the kinds agencies sell websites, SEO and ads to. The biggest groups: 1,240 restaurants and takeaways, 490 hair and beauty salons and 355 builders. 135 advertising agencies compete for them.
The local businesses agencies sell to in Liverpool
Counts of business sites (local units, rounded to 5) by trade in the Liverpool city council area, per 10,000 residents, against the median of the 32 UK cities on this list.
| Trade | Businesses | Per 10,000 residents | vs median |
|---|---|---|---|
| Hair and beauty salons | 490 | 9.6 | +23% |
| Restaurants and takeaways | 1,240 | 24.4 | +14% |
| Estate agents | 200 | 3.9 | +4% |
| Electricians | 250 | 4.9 | at the median |
| Builders | 355 | 7.0 | −3% |
| Plumbing and heating | 180 | 3.5 | −25% |
| Garages and vehicle repair | 225 | 4.4 | −37% |
Source: ONS UK Business Counts, March 2026; population 507,915 (ONS mid-2025 estimate). Council area, not the wider metro area. Counts change as businesses open and close.
Where Liverpool stands out
- Hair and beauty salons: 9.6 per 10,000 residents, 23% above the median of the 32 UK cities on this list (rank 4 of 32).
- Restaurants and takeaways: 24.4 per 10,000 residents, 14% above the median (rank 10).
- Garages and vehicle repair: scarcer here (37% below the median), so fewer prospects, each with fewer rivals.
- Competition: 135 advertising agencies for 18,580 businesses of all kinds, one for every 138. The median across the 32 UK cities on this list is one for every 191, so Liverpool ranks 26 of 32 on businesses per agency (1 is the least crowded): a crowded agency market, where niching on one trade and leading with proof wins.
How Liverpool compares with nearby and similar cities
Of these 7 cities, Cardiff has the most of these businesses per resident and Leicester the most businesses per agency.
| City | Local businesses | Per 10,000 residents | Businesses per agency | Strongest trade, vs median |
|---|---|---|---|---|
| Liverpool | 2,940 | 58 | 138 | Hair and beauty salons (+23%) |
| Bristol | 2,945 | 59 | 112 | Electricians (+24%) |
| Leicester | 2,075 | 54 | 350 | Garages and vehicle repair (+15%) |
| Coventry | 1,790 | 49 | 299 | Builders (+25%) |
| Cardiff | 2,295 | 60 | 193 | Estate agents (+21%) |
| Belfast | 1,860 | 53 | 185 | Restaurants and takeaways (+15%) |
| Nottingham | 1,755 | 54 | 165 | Garages and vehicle repair (+5%) |
Your first three lists in Liverpool
- Restaurants and takeaways: 1,240 businesses, close to the median per resident, so the volume is the reason to start here (rank 10 of 32).
- Hair and beauty salons: 490 businesses, 23% more per resident than the median city, so owners compete hard for customers (rank 4 of 32).
- Builders: 355 businesses, close to the median per resident, so the volume is the reason to start here (rank 19 of 32).
How to work a list, from the "No website" filter to the first call: LeadsIt for agencies.
Frequently asked questions
How many local businesses can an agency prospect in Liverpool?
ONS UK Business Counts, March 2026 counts 2,940 business sites (local units, rounded to 5) in the trades on this page in the Liverpool city council area, including 1,240 restaurants and takeaways, 490 hair and beauty salons and 355 builders.
How many marketing agencies are there in Liverpool?
135 advertising agencies in the Liverpool city council area (ONS UK Business Counts, March 2026), one for every 138 businesses, against a median of one for every 191 across the 32 UK cities on this list.
Which trade should an agency target first in Liverpool?
By volume, restaurants and takeaways (1,240). Relative to its size, Liverpool stands out most on hair and beauty salons: 9.6 per 10,000 residents, rank 4 of 32.